What is Paid Marketing?

Performance-Driven Campaigns

It involves managing and optimising paid campaigns across search engines and social media to drive targeted traffic and sales. We focus on measurable results and positive ROI through strategic planning and continuous refinement.

  • Strategic planning: Aligned with acquisition goals.
  • Precision targeting: Reaching the right audience.
  • Performance optimisation: Continuous testing.
  • Multi-platform: Google, Facebook, LinkedIn.
  • Conversion tracking: Measuring business impact.
  • Budget management: Optimising spend allocation.

Key Channels & Strategy

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Google Ads

Expert management of Search, Display, Shopping, and YouTube ads including keyword research and bid optimisation.

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Social Media Ads

Targeted campaigns on Facebook, Instagram, LinkedIn, and Twitter with precise audience segmentation.

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PPC Strategy

Comprehensive planning including platform selection, budget allocation, and structure for optimal scalability.

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Conversion

Advanced tracking, analytics integration, and attribution analysis to measure ROI across all platforms.

Our Paid Marketing Services

Google Ads Management

Comprehensive management including Search, Display, and Shopping. Keyword research and continuous bid optimisation.

Social Media Advertising

Campaigns on Facebook, Instagram, and LinkedIn with creative development and precise audience targeting.

PPC Strategy

Strategic planning covering platform mix, budgeting, and campaign structure for maximum investment return.

Landing Page Optimisation

High-converting designs with A/B testing and UX improvements specifically for paid traffic campaigns.

Conversion Analytics

Advanced setup of conversion tracking, Google Analytics integration, and customer journey attribution.

Remarketing Campaigns

Strategic re-engagement of previous visitors with personalised messaging to convert interested prospects.

Platforms & Campaign Types

Advertising Platforms

Diverse channels for maximum reach. We leverage the most effective networks for your business.

Core Platforms:

  • Google: Search, Display, Shopping, YouTube, My Business.
  • Social: Facebook, Instagram, LinkedIn, Twitter.
  • Microsoft: Bing Ads for cost-effective targeting.
  • Display: Programmatic and native advertising networks.

Campaign Types & Industries

Tailored strategies for your goals. Whether generating leads or driving e-commerce sales.

Objectives:

  • Lead Generation: Capturing qualified prospects via forms/calls.
  • E-commerce: Shopping campaigns and sales promotion.
  • Brand Awareness: Display and video to build recognition.
  • Local: Driving store visits and local leads.

Industries:

  • Focus Areas: Professional Services, Healthcare, Retail, B2B.

Optimisation & Budgeting

Maximising every dollar spent. Continuous refinement to ensure efficiency and growth.

Performance Strategies:

  • Testing: Systematic A/B testing of copy and landing pages.
  • Bidding: Automated adjustments for max ROAS.
  • Quality Score: Improving relevance to reduce costs.
  • Audience: Refining targeting based on data.

Budget Mgmt:

  • Allocation: Data-driven distribution across channels.
  • Scaling: Growing high-performing campaigns efficiently.

Creative & Analytics

Creative & Targeting

  • Ad Copy: Compelling text that drives clicks.
  • Visuals: Graphics and video aligned with brand.
  • Demographics: Age, gender, location targeting.
  • Competitor: Targeting rival audiences.

Performance Reporting

  • Dashboards: Real-time monitoring of key metrics.
  • Monthly Reports: Detailed ROI and strategic insights.
  • Attribution: Multi-touch journey analysis.
  • Competitive: Market trend analysis.

Ready to drive qualified traffic?

Our paid marketing specialists create and manage advertising campaigns that deliver real business growth and positive return on investment.

Part of White Pearl Technology Group – delivering Google Ads and paid marketing campaigns that turn advertising spend into profitable business growth
Contact Specialists