🌟 Spotlight: Meet Our Regional Leaders

ByWhite Pearl

Salim AB Bas Khatri Business Development Manager – Ethiopia & Tanzania White Pearl Technology Group | ERP Software Technologies PLC

We’re excited to introduce you to one of our key business development leaders who has been instrumental in establishing and growing WPTG’s presence in East Africa.

💡 Professional Journey

  • 15+ years with ERP Software Technologies (WPTG subsidiary)
  • Founded and managed Tanzania operations as Managing Director
  • Transitioned to Ethiopia market expansion in 2015
  • Background as software engineer in USA
  • Extensive experience in World Bank and public procurement regulations

🎤 Q&A with Salim

Q: What drives success in your markets? “Understanding the economic, cultural, and regulatory dynamics in Ethiopia and Tanzania is crucial. My strength lies in relationship building and sales management, particularly in navigating complex bidding processes and public sector requirements.”

Q: What opportunities do you see for WPTG? “Our diverse ICT portfolio positions us perfectly to meet growing demands in both public and private sectors. Government initiatives in digital infrastructure, e-governance, smart cities, and digital health present significant opportunities. We’re uniquely equipped to provide tailored, cost-effective solutions for these emerging markets.”

Q: What makes WPTG’s culture unique? “The group fosters a dynamic and inclusive culture emphasizing innovation and global collaboration. Our focus on emerging markets sets us apart, allowing us to address unique regional challenges that competitors might overlook.”

🎯 Core Focus Areas

  • Strategic Partnership Development
  • Public Sector Engagement
  • Market Expansion
  • Revenue Growth
  • Cross-functional Collaboration
  • Bid Management

🚀 Vision for Growth Salim advocates for:

  • Deeper collaboration among WPTG’s 30 companies
  • Strategic specialization in solution areas
  • Strong OEM partnerships
  • Joint marketing initiatives
  • Targeted go-to-market strategies

📊 Quick Facts:

  • Name: Salim AB Bas Khatri
  • Age: 52
  • Role: Business Development Manager
  • Markets: Ethiopia & Tanzania
  • Location: Addis Ababa, Ethiopia & Dar es Salaam, Tanzania
  • Experience: 15+ years with WPTG, previous software engineering background