Target Customers Where They Are, When They’re Ready to Buy
Connect with customers in the right place at the right time. Our Location-Based Marketing services help businesses reach local customers through targeted advertising, geofencing technology, and hyperlocal marketing strategies. From driving foot traffic to your store to capturing customers near competitors, we help you dominate your local market.
What is Location-Based Marketing?
Location-Based Marketing uses geographic data and location intelligence to deliver targeted marketing messages to customers based on their physical location, behaviour patterns, and proximity to your business. This approach enables precise targeting of potential customers when they’re most likely to visit or buy from your business.
Our location-based marketing approach includes:
- Geofencing technology that triggers marketing messages when customers enter specific geographic areas
- Local search optimisation ensures your business appears when customers search for nearby products or services
- Hyperlocal advertising targets customers within specific distances from your business locations
- Foot traffic analysis, understanding customer movement patterns and optimising marketing accordingly
- Competitor targeting reaches customers when they visit competitor locations or similar businesses
- Mobile-first strategies leveraging smartphone location data for precise customer targeting
Our Location-Based Marketing Services
Geofencing & Proximity Marketing
Target customers with precision using location-triggered marketing messages.
Advanced geofencing campaigns that deliver targeted ads, promotions, and messages when potential customers enter predefined geographic areas around your business, competitors, or relevant locations.
Local Search Engine Optimisation
Dominate local search results and get found by nearby customers.
Comprehensive local SEO including Google My Business optimisation, local keyword targeting, location-specific content, and citation building to improve visibility in local search results.
Hyperlocal Advertising Campaigns
Reach customers within walking distance of your business.
Targeted advertising campaigns focusing on customers within specific radius zones of your locations. Dynamic ad content based on distance, time of day, and customer behaviour patterns.
Foot Traffic Analytics & Insights
Understand customer movement patterns and optimise marketing strategies.
Advanced analytics tracking foot traffic patterns, visit frequency, dwell time, and customer journey analysis to optimise location targeting and marketing timing.
Competitor Location Targeting
Capture customers visiting competitor locations.
Strategic targeting of customers when they visit competitor locations, shopping centres, or complementary businesses with compelling offers to attract them to your business.
Multi-Location Marketing Management
Coordinated marketing across multiple business locations.
Centralised management of location-based marketing for businesses with multiple locations, including franchise operations, retail chains, and multi-site service businesses.
Location Targeting Strategies
Radius Targeting
Target customers within specific distances from your business locations with customizable radius zones for different marketing objectives.
Behavioural Location Targeting
Reach customers based on their location history, visit patterns, and behavioural data for more sophisticated audience targeting.
Event-Based Targeting
Target customers attending specific events, conferences, or gatherings relevant to your business offerings.
Time-Based Location Marketing
Deliver marketing messages at optimal times when customers are most likely to visit or purchase from your business.
Local Market Domination
Google My Business Optimisation
Complete Google My Business management, including profile optimisation, review management, post creation, and performance monitoring.
Local Directory Management
Comprehensive management of local business directories, citations, and online listings to improve local search visibility.
Location-Specific Content Marketing
Creation of location-specific content, landing pages, and marketing materials tailored for local audiences and search terms.
Local Review & Reputation Management
Systematic approach to generating positive reviews, managing online reputation, and responding to customer feedback.
Technology Platform
Proprietary Location Platform: Advanced technology for precise location targeting and campaign management Real-Time Analytics: Live tracking of campaign performance, foot traffic, and customer engagement Mobile Integration: Native mobile advertising and location-based mobile app marketing API Connectivity: Integration with existing marketing systems, CRM platforms, and business applications Privacy Compliance: GDPR and privacy-compliant location data collection and usage Cross-Platform Targeting: Consistent targeting across multiple advertising platforms and channels
Industry Applications
Retail & Shopping Centres
Drive foot traffic to stores, promote sales events, target shoppers at competitor locations, and increase in-store purchases.
Restaurants & Hospitality
Attract diners during meal times, promote special offers, target customers near competitor restaurants, and increase reservations.
Professional Services
Reach potential clients in local business districts, target customers near complementary services, and promote local expertise.
Automotive & Dealerships
Target customers visiting competitor dealerships, promote service offers to nearby vehicle owners, and drive showroom visits.
Location-Based Campaign Types
Store Visit Campaigns
Marketing campaigns specifically designed to drive physical store visits with foot traffic measurement and attribution.
Local Awareness Campaigns
Brand awareness campaigns targeting customers in local markets to build recognition and consideration.
Promotional Location Campaigns
Time-sensitive promotional campaigns targeting customers when they’re near your business locations.
Competitive Conquest Campaigns
Strategic campaigns targeting customers when they visit competitor locations with compelling alternative offers.
Mobile Location Marketing
Mobile App Advertising
Location-based advertising within mobile applications occurs when users are near your business or in relevant geographic areas.
SMS Location Marketing
Location-triggered SMS campaigns delivering personalised offers and messages based on customer proximity and behaviour.
Mobile Web Advertising
Location-targeted display and search advertising optimised for mobile devices and local search behaviour.
Push Notification Campaigns
Location-based push notifications for customers with your mobile app or who have opted into location-based messaging.
Analytics & Performance Measurement
Foot Traffic Attribution
Measure how marketing campaigns directly impact physical store visits and foot traffic patterns.
Location Performance Analytics
Detailed analytics on which geographic areas and locations generate the best marketing results and customer engagement.
Customer Journey Mapping
Track customer movement patterns from initial ad exposure through store visit and purchase completion.
ROI & Attribution Reporting
Comprehensive reporting on location-based marketing return on investment with attribution to offline sales and visits.
Local Market Intelligence
Competitor Location Analysis
Analysis of competitor locations, customer traffic patterns, and market opportunities in your local area.
Market Penetration Insights
Understanding of market share, customer penetration, and growth opportunities in different geographic areas.
Demographic Location Data
Detailed demographic and behavioural data for customers in specific geographic areas and locations.
Seasonal Location Trends
Analysis of seasonal patterns, events, and trends that affect customer behaviour in different locations.
Ready to dominate your local market?
Our location-based marketing specialists help you reach customers precisely when and where they’re ready to buy, driving foot traffic and local sales growth.
Part of White Pearl Technology Group – delivering location-based marketing that connects businesses with local customers through advanced targeting and geofencing technology