What is Location-Based Marketing?
Precise Geographic Targeting
It uses geographic data and location intelligence to deliver targeted marketing messages based on physical location, behaviour patterns, and proximity. This enables precise targeting of potential customers when they’re most likely to visit or buy.
- Geofencing: Triggers messages in specific areas.
- Local Search: Optimisation for nearby results.
- Hyperlocal ads: Targeting specific distances.
- Foot traffic: Analyzing movement patterns.
- Competitor targeting: Capturing rival customers.
- Mobile-first: Leveraging smartphone data.
Core Strategies
Geofencing
Advanced campaigns delivering targeted ads when customers enter predefined zones around your business.
Local SEO
Dominate local search results including Google My Business optimization and citation building.
Foot Traffic
Advanced analytics tracking visit frequency, dwell time, and customer journeys to optimize targeting.
Competitor Targeting
Capture customers visiting competitor locations or complementary businesses with compelling offers.
Our Marketing Services
Geofencing Marketing
Target customers with precision using location-triggered messages when they enter relevant geographic areas.
Local Search (SEO)
Comprehensive optimization including Google My Business, local keywords, and content to improve visibility.
Hyperlocal Advertising
Targeted campaigns focusing on customers within specific radius zones using dynamic ad content.
Traffic Analytics
Understand customer movement patterns, visit frequency, and dwell time to optimize marketing timing.
Competitor Conquesting
Strategic targeting of customers when they visit competitor locations or shopping centres.
Multi-Location Mgmt
Coordinated marketing across multiple business locations, franchises, and retail chains.
Strategies & Applications
Targeting Strategies
Reaching the right audience. Using sophisticated data to connect based on location and behaviour.
Methods:
- Radius: Custom zones around your business.
- Behavioural: Based on visit patterns & history.
- Event-Based: Targeting conference or gathering attendees.
- Time-Based: Messaging at optimal visiting times.
Local Market Domination
Building a strong local presence. Ensuring your brand is the first choice for nearby customers.
Tactics:
- Google My Business: Profile optimisation & post creation.
- Directories: Citation management & online listings.
- Content: Location-specific landing pages.
- Reputation: Review generation & management.
Industry Applications
Tailored for your sector. Driving traffic and sales for various business types.
Sectors:
- Retail: Drive foot traffic & promote sales events.
- Hospitality: Attract diners & increase reservations.
- Professional: Reach clients in local districts.
- Automotive: Target competitor dealerships.
Technology & Intelligence
Technology Platform
- Proprietary Platform: Precise targeting & management.
- Real-Time Analytics: Live tracking of performance.
- Mobile Integration: Native app & advertising support.
- Privacy: GDPR compliant data usage.
Local Intelligence
- Competitor Analysis: Traffic patterns & opportunities.
- Market Penetration: Share & growth insights.
- Demographics: Detailed data on local audiences.
- Seasonal Trends: Analysis of events & patterns.
Ready to dominate your local market?
Our location-based marketing specialists help you reach customers precisely when and where they’re ready to buy, driving foot traffic and local sales growth.