White Pearl Technology Group: Building Value Through Proprietary Innovation

ByWhite Pearl

Why intellectual property and owned products are driving WPTG’s transformation into a high-margin technology leader

White Pearl Technology Group’s strategic shift towards proprietary intellectual property and owned products is fundamentally reshaping the company’s financial profile and competitive positioning. As the group transitions from a traditional ICT services provider to an AI-driven technology innovator, its growing portfolio of proprietary solutions and strategic acquisitions is delivering the kind of sustainable, high-margin revenue that defines market leaders.

The Strategic Imperative

In today’s technology landscape, companies that rely solely on third-party products and traditional services face constant margin pressure and pricing constraints imposed by vendors. WPTG recognised this challenge early and embarked on a deliberate strategy to develop proprietary solutions and acquire specialised IP capabilities that provide both differentiation and pricing autonomy.

The results speak for themselves. The company’s Q1 2025 performance shows EBITDA margins reaching a record 16.1%, driven primarily by sustained high margins from proprietary IP, software, AI and big data solutions. This represents a significant improvement from previous periods and validates the strategic focus on owned intellectual property and targeted IP acquisitions.

A Comprehensive Portfolio of Innovation

WPTG’s IP portfolio spans multiple verticals and addresses real-world challenges through both organically developed solutions and strategic acquisitions:

OneBrain: Revolutionary AI Innovation

WPTG’s 51% acquisition of OneBrain for USD 300,000 represents one of the group’s most significant AI investments. Founded in 2020 and based in Hyderabad, India, OneBrain brings 12 AI specialists and proprietary technology that’s expected to contribute SEK 4 M+ in 2024 and over SEK 7.5M in 2025.

Dynamic Action Model (DAM) – OneBrain’s flagship innovation represents a breakthrough in AI-enabled human-machine interfaces. The technology enables intelligent automation of complex business processes, from basic machine processing to highly evolved computing such as programming and data analysis.

Voice-to-AI Platform – This next-generation system processes unstructured day-to-day data through voice commands, offering:

  • Seamless integration with existing enterprise systems
  • Multi-platform compatibility across desktop, mobile, and IoT devices
  • Customisable solutions tailored to specific business requirements
  • Full compliance with GDPR and sector-specific regulations

As OneBrain’s Innovation Head Mirza Areeb Baig notes: “Our proprietary platforms, particularly our DAM technology, are delivering measurable efficiency improvements of 25-40% in client operations.”

Neuro-Funnels™: Revolutionising Sales Psychology

Perhaps the most innovative organic development in WPTG’s portfolio, Neuro-Funnels™ represents a breakthrough in sales lead generation methodology. This proprietary system leverages neurological science to influence potential clients’ subconscious decision-making processes, targeting the brain’s amygdala through six specific stimuli: ego, contrast, tangible input, beginning & end, visual elements, and emotions.

The technology has been successfully deployed across multiple industries globally, from guest houses in South Africa to IT consultancies in India, demonstrating its versatility and effectiveness across diverse markets.

SmartFarmer: Transforming Agricultural Value Chains

SmartFarmer represents WPTG’s comprehensive platform that unifies entire agricultural value chains. The solution addresses critical pain points for farmers, funders, insurers, and other stakeholders through modules covering everything from registration and data collection to marketplace functionality, contract management, and logistics coordination.

This end-to-end approach differentiates SmartFarmer from point solutions offered by competitors, creating multiple revenue streams through transactions, data analytics, and platform services.

IntelliGuide AI: Revolutionising Public Sector Efficiency

Developed specifically for local authorities, IntelliGuide AI demonstrates WPTG’s ability to create sector-specific solutions that deliver measurable value. The platform uses advanced machine learning and real-time analytics to optimise billing processes, enhance revenue collection, and prevent fraud.

Early implementations have shown impressive results, with local authorities reporting 20-30% reductions in outstanding bills and up to 40% lower arrears follow-up costs.

Municipal Solutions Through Omnitell Tech

The recent City of Johannesburg case study showcases how WPTG’s municipal solutions deliver transformational results. Through OmniGuard AI, OmniServe Platform, and OmniField & OmniMobile solutions, the implementation achieved remarkable outcomes:

  • R200 M+ revenue recovery identified
  • 40% reduction in revenue leakage
  • 85% digital channel adoption
  • 60% reduction in call volumes
  • 200 %+ ROI achieved

The Business Case for IP Ownership and Strategic Acquisitions

Margin Enhancement Through Innovation

The financial benefits of owned IP are evident in WPTG’s recent performance. Proprietary solutions typically command 60-80% gross margins compared to 15-25% for traditional system integration services. OneBrain’s AI automation solutions operate at premium margin levels, contributing disproportionately to profitability.

Pricing Autonomy and Value-Based Pricing

Unlike vendor-dependent services, where pricing is constrained by third-party terms, proprietary solutions allow WPTG to set pricing based on value delivered. OneBrain’s DAM technology, for instance, delivers 25-40% efficiency improvements, enabling value-based pricing that reflects client outcomes rather than cost-plus models.

Competitive Differentiation

Owned IP creates natural competitive moats. OneBrain’s DAM technology and Neuro-Funnels™ methodology cannot be replicated by purchasing third-party tools. This provides WPTG with sustainable competitive advantages and reduces the risk of commoditisation.

Scalability and Cross-Platform Integration

OneBrain’s AI capabilities are being integrated across WPTG’s existing portfolio, enhancing the value proposition of established products. The DAM technology’s voice-to-AI platform enables more sophisticated solutions with reduced manual effort, improving both margins and scalability across the group’s offerings.

Geographic and Market Expansion

OneBrain’s AI innovations provide cutting-edge capabilities for both emerging and developed markets, supporting WPTG’s international expansion strategy whilst maintaining pricing power through technological differentiation.

Financial Impact and Market Recognition

The strategic focus on IP and specialised acquisitions is reflected in WPTG’s revised Vision 2028 targets, which now project IP revenue to reach 15 %+ of total revenue, up from the previous 10% target. OneBrain alone is expected to contribute over SEK 7.5M in 2025, whilst the emerging technologies segment now represents 15% of revenue, up from 13% at year-end 2024.

CEO Marco Marangoni emphasises the transformational impact: “The completion of this acquisition accelerates our AI capabilities significantly. OneBrain’s DAM technology will transform our service delivery model, particularly in emerging markets where efficiency and scalability are crucial.”

Technology Integration and Future Roadmap

WPTG’s acquisition strategy demonstrates sophisticated technology integration capabilities. OneBrain’s voice-to-AI platform and DAM technology are being deployed across multiple client projects, whilst initial integration planning has identified several high-impact applications across WPTG’s existing portfolio.

The company’s AI Lab in Hyderabad, India, represents a significant investment in adding AI and automated robotics functions to existing products such as ERP systems. This approach of enhancing established solutions with cutting-edge AI capabilities creates compound value effects.

Stephen Nurcombe-Thorne, SVP AI, Data Science and Blockchain at WPTG, notes: “Our technology stack addresses critical challenges in high-growth sectors. Our implementations require a unique blend of skills – deep learning expertise and municipal operations knowledge.”

Looking Ahead: Innovation as a Growth Engine

WPTG’s commitment to IP development and strategic acquisitions extends beyond current capabilities. The company continues investing substantially in AI, machine learning, and data analytics capabilities that will underpin future proprietary solutions.

The success of OneBrain’s integration creates opportunities for adjacent innovations. The data and insights generated by SmartFarmer could support additional agricultural technology solutions, whilst municipal success with Johannesburg opens doors for expanded public sector IP development enhanced with OneBrain’s AI capabilities.

Conclusion

WPTG’s strategic emphasis on proprietary intellectual property represents more than a business model evolution—it’s a fundamental transformation that positions the company for sustainable, high-margin growth. By developing and acquiring solutions that address genuine market needs whilst providing pricing autonomy and competitive differentiation, WPTG is building a formidable technology portfolio.

The combination of organic innovation (Neuro-Funnels™, SmartFarmer, IntelliGuide AI) with strategic IP acquisitions (OneBrain’s AI capabilities) demonstrates a sophisticated approach to intellectual property development. Record margins, growing IP revenue contribution, and measurable customer outcomes validate this strategy.

As OneBrain’s DAM technology transforms service delivery efficiency and municipal solutions deliver transformational ROI, the financial and competitive advantages of WPTG’s IP strategy will only become more pronounced. For investors and stakeholders, this approach offers exposure to genuine technological innovation backed by proven financial results—a compelling combination in today’s technology landscape.

The group’s transformation from traditional ICT services to an AI-driven technology innovator, powered by strategic IP acquisitions and organic innovation, positions WPTG at the forefront of the next wave of digital transformation globally.